How We Sold Our Side Hustle to a Public Company

It’s been a minute since I’ve published anything new. This one’s hopefully worth the wait…

A little over five years ago, I founded a company with two other cofounders called Traffic Think Tank. We bootstrapped the business and grew annual revenue to seven figures within the first three years. Running the business was never a full-time thing for us – we juggled it alongside our full-time gigs. Despite this, things went from strength to strength.

Earlier this year, Traffic Think Tank was acquired by Semrush, a multi-billion dollar software company.

It’s been a real rollercoaster journey since launching the company back in late 2017, but also the most rewarding thing I’ve done professionally to date. And now I thought I’d share the brief story of how we turned a side project with no funding into a business that was acquired by a public tech company.

✌️

Matt
mhb.xyz